Digital automation is on the rise, especially in the marketing sector. Across the board, companies are using automation tools to improve engagement with their customers and increase satisfaction. Here are 5 key reasons why marketing automation is helping enhance the customer experience.

1. Timely Engagement

Timing is everything. Sending the right message to be sent at the right time can make all the difference. Having an automation allows you to schedule messages, helping ensure consistency and relevancy.

2. Tailored Content

In the past, marketing campaigns tend to be very generalised. In an attempt to reach as many customers as possible. However, with automation, content sent to customers is personally tailored to them. Automation tools use algorithms to help determine customer preferences based on their past engagement with the business.

3. More Value

Having tailored content, the response rate will grow immensely as it makes everything so much more personal. However, that’s just the tip of the iceberg.

By automating the most basic and repetitive tasks such as checking and updating addresses and other contact information, a great deal of time can be saved.  So then customer success strategies and picking up customers most in need of their time and effort. This can help your customers feel more appreciated. With more time spent on addressing their needs and a more personalised experience.

4. Reminders

Because of the busy lives we lead, we may often leave a task done halfway and forget about it. And, now with the help of automation, routine reminders can be sent to the customer to jog their brain of what they had forgotten to do. For instance, a customer after adding to their cart may leave the online store due to some reason and later forget about it.

Sending an email reminder will allow them to resume the task and complete their purchase

5. Real-Time Response

In our fast-paced world, customers have come to expect fast or real-time responses to their interaction with businesses. However, human employees have their limits and cannot be available all the time for the needs of the customers.

A sign-up by a potential customer generates an instant welcome email; a query is instantly replied.  Many businesses now using automation tools are gaining so much more traction. A key benefits is marketing automation has allowed marketers to adopt a more customer-centric approach to generate engagement.

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If you would like to chat about how marketing automation can boost your business’ sales and customer experience, click here to arrange a time with our specialist.  You can also find more information about marketing automation here.