CRM (Customer Relationship Management) adaptation is essential for companies wanting to improve customer relations and generate increased sales. Take a look at these stats for instance: For every dollar spent on CRM implementation, it produced an ROI of $8.71. 82% of the best performing salespersons cited CRM tools as being “critical” to their success. Nearly half of all […]
Nimble CRM recently launched a major update to its award-winning simple CRM for Office 365 and G Suite – Nimble 5.0, an easy-to-use team relationship manager designed to transform the way businesses engage customers. Nimble 5.0 delivers a set of powerful enhancements centred on the CRM basics that dramatically improve team relationship management across the organization: an updated […]
Are you happy with your email open rates and click-through rates? Are you happy with you post engagement levels? Do you have a “marketing database”? Chances are you are sending regular emails to your database of contacts, prospects and customers. You’ve probably got a presence on LinkedIn and posting on Facebook and Instagram and possibly […]
Times sure have changed. When I first started my B2B sales career in 1977, there was no internet. No email. No LinkedIn. Hell, we barely had phones and they were tethered to our desks. There was only one way to prospect for new business and that was to knock on doors. We were expected to […]
Customers are barraged by attractive offers all the time. They see great deals based on price, quality or service. However, these aren’t good enough reasons by themselves to cause them to stay loyal to a company. Customers are an unstable species—they’re hard to win over, easy to lose, and often you won’t know what’s even […]
Very often, and not surprisingly, businesses get very focused on acquiring new customers. After all, the simplest and direct way to increase revenue is to, well, sell more. But there is something more to be done in the customer relationship once a customer makes the first purchase. Gaining new customers certainly has its own charms, but […]
Technology has now allowed people to connect with other people everywhere first through correspondence, then phones, then the internet. Businesses have evolved now to a point where companies employ the services of a virtual team—motivated by the benefits of cost-effective labour and a wider reach of hires while being able to work just about anywhere. […]
With the advent of the pandemic, many business owners/managers, in an effort to keep up with the times and maintain business communication, leaned towards using their social media profiles. But trying to capture and retain interest of the online audience whilst social selling can appear to be a real daunting task. “What should I post? […]
You don’t need a business plan! You know a business plan is a waste of time, right? Things happen and we don’t/can’t follow the plan anyway!Geoffrey James, Contributing Editor Inc.com wrote “…investors are not interested in business plans beyond a few PowerPoint slides setting out the basic idea and the general direction.”So, there you have […]
You Don’t Need a Business Plan! Phew! You don’t need a business plan! You know a business plan is a waste of time, right? Things happen and we don’t/can’t follow the plan anyway! Geoffrey James, Contributing Editor Inc.com wrote “…investors are not interested in business plans beyond a few PowerPoint slides setting out the basic […]