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The Other Side of the Social Selling Coin Avoiding Social Media Burnout

With the advent of the pandemic, many business owners/managers, in an effort to keep up with the times and maintain business communication, leaned towards using their social media profiles. But trying to capture and retain interest of the online audience whilst social selling can appear to be a real daunting task.

“What should I post? Is this graphic good enough? What would they think if I word it this way?”

Most people experience social selling burnout and work fatigue at some point. But those who deal with social media often feel the burn of both at the same time—especially for us on the older side and unfamiliar with the nuances of social media.

The ideal solution is to cut out social media use, but the reality is that many of us are on these platforms with the intention of growing our brands or connecting with our beloved audience.

You can’t really do that without loading up that social media feed, so what do you do? Well, here’s a few ideas to help you remain creative without burning yourself out on social media.

Go with the flow

There are going to be days where you just don’t feel like doing anything, possibly because you’re ill, tired or you’ve got a banging headache, and it’s when you try to work through these down times that you get greeted with the infamous social media ‘burnout’. That’s why you need to double-down when you’re feeling at your best.

Plan in advance

The quickest way to burn yourself out online, is trying to come up with new blog post ideas as and when you look to post them. As mentioned earlier, there are going to be days where you’re just not up for it, perhaps you’re not feeling well or you just don’t have time. 

That’s why it’s crucial that you start scheduling content ahead of time, either by using the tools provided by social media platforms (like Facebook) or by using third-party software (like Buffer or Hootsuite).

Have clear set goals

Social media is designed to hook users in and before you know it, your 9am becomes 10 or 11am.  One good way to avoid this is to set clear goals when you log in. For example, go in with the aim of responding to all social media queries for that day.

Look for support

Just because you can handle creating graphics, writing copy, analyse your social media data, etc. whilst handling your business doesn’t always mean you should. When the workload starts to get too heavy, plan out your business to hire a contractor or a part-time support since it’s hard to juggle social media, blog writing, editing and creating graphics, etc. all at once.

Set boundaries

Put some distance between you and technology.

It can do wonders for your mental health.

Take time off to recharge, and don’t be afraid to unplug at the end of the day.

Set yourself the goal of unplugging for a few hours on a weekend to begin with. To make this easy for yourself: log out from your social media accounts.

In our context, this means you need to add an extra step for checking your social profiles by logging out—this will add to the work, which will push away your urge to check social.

We love engaging with people on social media. Isn’t that why you and I are on it in the 1st place?  We hope these tips on how to avoid social media burnout are useful. 
Avoid burnout and enjoy posting and engaging on social media.  We loved to connect with you via our social media at Twitter, Facebook, my personal LinkedIn profile and our LinkedIn  business page

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