• Raise awareness of their brands
• Increase engagement
• Generate new leads for sales teams, outlets and online stores
• Build strong relationships to increase customer retention and repeat sales.

The goal of using marketing automation software simply automates as many marketing and sales actions and processes as possible.

Marketing and sales teams benefit if they can automate repetitive tasks such as emails, social media, and other website actions. Automated marketing systems makes these tasks easier and can save time. Marketing automation can also improve marketing ROI i.e., you get a better bang from each marketing dollar. These days, marketing automation solutions are made even easier through apps and software.

An example may be integration an accounting package like Xero with Nimble CRM and Hubspot or Constant Contact which is a marketing automation tool.

Key Uses of Marketing Automation

1. Connect with key customers & leads using targeted campaigns based on profile
2. Create cross-channel campaigns using integrated email marketing, landing pages and social media
3. Engage with customer prospect terms to nurture and build relationships base don their interaction and activity
4. Measure campaign and content effectiveness to improve communications and maximise return on marketing investment.