The Omni-Channel Approach to Digital Marketing

The Omni-Channel approach to digital marketing is all in the hype these days, with an increasing number of marketers adopting it into their campaign strategies. However, is it a valid terminology for a superior marketing practice or just another buzzword thrown without a clear meaning? Continue reading the article to learn more. What is Omni-Channel Marketing? Omni-channel […]

4 CRM Trends from 2020

The past decade has seen an explosive adoption of CRM across industries, allowing companies to grow their sales, enhance their forecasts, and improve the overall experience of their customers. Innovations such as artificial intelligence, machine learning, and hybrid clouds have been at the forefront of driving trends in CRM of the past few years. Will […]

6 Proven Benefits of Using CRM Software

1. Improves Customer Data Management CRM allows an organization to keep all their customer information in a centralized database. This reduces the risk of data redundancy and allows your sales and marketing team quick and easy access to the needed information to facilitate better customer engagement. 2. Streamlines Communications Through the Buyer’s Journey CRM allows all […]

5 Ways Marketing Automation Is Helping Enhance Customer Experience

Digital automation is on the rise, especially in the marketing sector. Across the board, companies are using automation tools to improve engagement with their customers and increase satisfaction. Here are 5 key reasons why marketing automation is helping enhance the customer experience. 1. Timely Engagement Timing is everything. Sending the right message to be sent at the […]

3 Tips for Using Social Media to Deliver a Better Customer Experience

Social media is a useful platform for increasing your brand awareness and driving more traffic onto your website.It also serves as a powerful medium that can enhance communications and foster trust with customers as well as help increase their retention rate. Grow your business by creating more lasting and meaningful impressions on your customers through […]