The Omni-Channel approach to digital marketing is all in the hype these days, with an increasing number of marketers adopting it into their campaign strategies. However, is it a valid terminology for a superior marketing practice or just another buzzword thrown without a clear meaning? Continue reading the article to learn more. What is Omni-Channel Marketing? Omni-channel […]
The world of digital marketing is continuously changing with new trends constantly emerging that redefine the landscape. Marketers and businesses need to constantly be aware of what’s happening in the ever-changing world of the internet. (Especially if they want to reach the right audience.) 2020 has shown a massive change in digital marketing and the […]
Digital automation is on the rise, especially in the marketing sector. Across the board, companies are using automation tools to improve engagement with their customers and increase satisfaction. Here are 5 key reasons why marketing automation is helping enhance the customer experience. 1. Timely Engagement Timing is everything. Sending the right message to be sent at the […]
Automation in digital marketing isn’t just on the rise but already has become the standard. Businesses everywhere are beginning to rely on automation tools to grow better marketing strategies. And enhance their customer engagement. To give you a better sense of how far the trend has come, here are 6 marketing automation stats for 2020. […]
Social media is a useful platform for increasing your brand awareness and driving more traffic onto your website.It also serves as a powerful medium that can enhance communications and foster trust with customers as well as help increase their retention rate. Grow your business by creating more lasting and meaningful impressions on your customers through […]
Are you happy with your email open rates and click-through rates? Are you happy with you post engagement levels? Do you have a “marketing database”? Chances are you are sending regular emails to your database of contacts, prospects and customers. You’ve probably got a presence on LinkedIn and posting on Facebook and Instagram and possibly […]
Technology has now allowed people to connect with other people everywhere first through correspondence, then phones, then the internet. Businesses have evolved now to a point where companies employ the services of a virtual team—motivated by the benefits of cost-effective labour and a wider reach of hires while being able to work just about anywhere. […]
You Don’t Need a Business Plan! Phew! You don’t need a business plan! You know a business plan is a waste of time, right? Things happen and we don’t/can’t follow the plan anyway! Geoffrey James, Contributing Editor Inc.com wrote “…investors are not interested in business plans beyond a few PowerPoint slides setting out the basic […]
The days may get longer and hotter (well they are here Downunder), but that doesn’t mean your sales need to slow down. There’s no better time to update your sales playbook to set your team up for next year. The elements of sales continually evolve, and so should your tactics and game plan. Last month’s […]