Choosing the right CRM isn’t enough. In order to get the most out of a CRM, you also need to know how to use it correctly.
1. Improves Customer Data Management CRM allows an organization to keep all their customer information in a centralized database. This reduces the risk of data redundancy and allows your sales and marketing team quick and easy access to the needed information to facilitate better customer engagement. 2. Streamlines Communications Through the Buyer’s Journey CRM allows all […]
Customer segmentation provides a means to overcome some of the obstacles presented by the onset of this crisis. Here we show you ways to use customer segmentation to recover from COVID-19. This year the world was hit by COVID-19, plunging it into lockdown and a deep health and economic crisis. As Scott Morrison, Prime Minster […]
Social media is a useful platform for increasing your brand awareness and driving more traffic onto your website.It also serves as a powerful medium that can enhance communications and foster trust with customers as well as help increase their retention rate. Grow your business by creating more lasting and meaningful impressions on your customers through […]
CRM (Customer Relationship Management) adaptation is essential for companies wanting to improve customer relations and generate increased sales. Take a look at these stats for instance: For every dollar spent on CRM implementation, it produced an ROI of $8.71. 82% of the best performing salespersons cited CRM tools as being “critical” to their success. Nearly half of all […]
Nimble CRM recently launched a major update to its award-winning simple CRM for Office 365 and G Suite – Nimble 5.0, an easy-to-use team relationship manager designed to transform the way businesses engage customers. Nimble 5.0 delivers a set of powerful enhancements centred on the CRM basics that dramatically improve team relationship management across the organization: an updated […]
Times sure have changed. When I first started my B2B sales career in 1977, there was no internet. No email. No LinkedIn. Hell, we barely had phones and they were tethered to our desks. There was only one way to prospect for new business and that was to knock on doors. We were expected to […]
Customers are barraged by attractive offers all the time. They see great deals based on price, quality or service. However, these aren’t good enough reasons by themselves to cause them to stay loyal to a company. Customers are an unstable species—they’re hard to win over, easy to lose, and often you won’t know what’s even […]
The days may get longer and hotter (well they are here Downunder), but that doesn’t mean your sales need to slow down. There’s no better time to update your sales playbook to set your team up for next year. The elements of sales continually evolve, and so should your tactics and game plan. Last month’s […]
Marketers always seem to be talking about pain points.Unlike having a twisted ankle, however, the kind of pain points marketers typically encounter can be a little more complicated. Today we’ll be diving into the world of customer pain points – specifically, what pain points are and how you can position your company as a potential […]
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