In this day and age, CRM has become a familiar term. Everywhere you go, you have agencies clamoring to be the best in providing CRM services. Or, a business which claims to be successful owing to its magical software CRM. So why is this craze for CRM that seems to have rapidly surged in the […]
User acceptance is often a barrier to a successful CRM initiative because sales and marketing professionals are notorious for viewing it as a chore rather than an opportunity. The key to user adoption is getting your sales team to: Realize the benefit and value of CRM Know how to use the CRM tool Actually use […]
Getting to know your customers can prove invaluable. By understanding your customers you’ll be better placed to anticipate their needs and provide them with a great product or service – meaning they’ll be more likely to come back again in the future.To help you get to know your customers better, I’ve pulled together 5 simple […]
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