The days may get longer and hotter (well they are here Downunder), but that doesn’t mean your sales need to slow down. There’s no better time to update your sales playbook to set your team up for next year. The elements of sales continually evolve, and so should your tactics and game plan. Last month’s […]
Marketers always seem to be talking about pain points.Unlike having a twisted ankle, however, the kind of pain points marketers typically encounter can be a little more complicated. Today we’ll be diving into the world of customer pain points – specifically, what pain points are and how you can position your company as a potential […]
In this day and age, CRM has become a familiar term. Everywhere you go, you have agencies clamoring to be the best in providing CRM services. Or, a business which claims to be successful owing to its magical software CRM. So why is this craze for CRM that seems to have rapidly surged in the […]
User acceptance is often a barrier to a successful CRM initiative because sales and marketing professionals are notorious for viewing it as a chore rather than an opportunity. The key to user adoption is getting your sales team to: Realize the benefit and value of CRM Know how to use the CRM tool Actually use […]
Getting to know your customers can prove invaluable. By understanding your customers you’ll be better placed to anticipate their needs and provide them with a great product or service – meaning they’ll be more likely to come back again in the future.To help you get to know your customers better, I’ve pulled together 5 simple […]